How Nike’s Diversity Efforts Made It a Trump Target

Scritto il 16/07/2026
da Rebecca Davis O’Brien and Kim Bhasin

A civil-rights investigation, which grew out of a 26-page memo by a political appointee, provides a road map for the White House’s assault on D.E.I.A Nike Well Collective store in Glendale, Calif. Few major companies had more openly embraced a commitment to diversity than Nike, not only in its advertising campaigns but in its work force.